Clever Care Health Plan Recognized as a Winner of Modern Healthcare and Ad Age’s 2025 Healthcare Marketing Impact Awards

HUNTINGTON BEACH, Calif., November 10, 2025 — Clever Care Health Plan, a culturally sensitive and competent Medicare Advantage plan, has been selected by Modern Healthcare and Ad Age as a winner of the 2025 Healthcare Marketing Impact Awards. Clever Care received the Bronze Award for Film/TV/Video Campaign of the Year in the Providers/Insurers category for its “Ink” campaign.

“At Clever Care, we’ve created a message that connects authentically with our communities, reflects our core values, and highlights what truly sets us apart,” said Martina Lee Strickland, Chief Growth Officer at Clever Care. “This award is a great honor and a reflection of our work to put our members first, whether that means delivering healthcare that meets their health needs and cultural traditions, or intentionally crafting messages that resonate with them.”

The Healthcare Marketing Impact Awards program recognizes outstanding marketing, advertising, and communication campaigns across all media platforms. The campaigns advance the efforts of providers, insurers, suppliers and advocacy groups to promote individual and community health.

“Healthcare is at an inflection point and that includes what information is being disseminated to the consumer and how. The winners of our Healthcare Marketing Impact Awards have found ways to break through the noise with a variety of strategies,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “With budgets ranging from just a few thousand dollars to hundreds of thousands, the creative on these campaigns did the trick and engaged the audience, as evidenced by the metrics shared with us.”

“In a time when trust, innovation and compassion are critical to healthcare’s evolution, the best marketing goes beyond messaging — it drives impact,” said Jeanine Poggi, editor-in-chief of Ad Age. “This year’s Healthcare Marketing Impact Award honorees show how creativity and purpose can meaningfully connect with patients and communities, shaping the future of health communication.”

About Clever Care Health Plan

Clever Care is a culturally sensitive and competent Medicare Advantage health plan that gives members access to care that is delivered in their own language and with their unique cultural traditions in mind. Clever Care’s unique, value-based model blends Eastern and Western medicine and focuses on partnering with clinicians to deliver care that helps members lead their healthiest, most fulfilling lives. With active community centers and concierge customer service representatives to provide individualized phone support, Clever Care is committed to putting the member experience first. Trusted across Southern California, Clever Care’s network includes 30,000 providers and facilities, 48 hospitals, nearly 2,000 bilingual physicians, and Eastern wellness specialists, as well as more than 700 directly contracted acupuncturists. For more information, visit CleverCareHealthPlan.com.

About Modern Healthcare
Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.

About Ad Age

Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. To learn more or subscribe, visit AdAge.com.